Why do you need a website?
An artist’s depiction
of the Internet
That question went out of common conversation, especially common business conversation, at least thirteen years ago. Everyone needs a website, right? The URL has achieved the status of the name, the street address and the phone number. If you don’t have one then for 99.999999% of the world* you do not exist.
[*Author’s Note: Currently that would mean 7,000 people knew you existed, and that’s being incredibly generous.]
Everyone, every place, every thing needs a website. The question is as outdated as dial-up internet.
Except it’s not.
The original meaning of the question is passé, but the question itself is even more pertinent today, even more relevant now that an online presence is as much of a given as a printed one.
Why do you need a website?
Not why - justify its existence, but why - define the purpose your website is meant to serve. Before the landing page is sketched, before the site map is written, before you check if the domain is available this question must be asked. You ask it, you research it, you better meditate and pray on it.
And if you don’t ask that question you still might make a website people love. And if you don’t ask that question you still might make a website that looks great. And if you don’t ask that question you still might make a website that gets a lot of traffic. But you won’t know why you did, and you shouldn’t consider yourself anything more than lucky.
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cre8ordie reblogged this from graygunter
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kenseals reblogged this from graygunter and added:
Wise words, young buck.
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kenseals liked this
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graygunter posted this
